Press enter to see results or esc to cancel.

Tim Cook, The Brave!

Tim Cook is an American business executive and industrial engineer from Alabama. He is the Chief Executive Officer of Apple Inc. and had served as the company’s Chief Operating Officer previously under its founder Steve Jobs.

Cook joined Apple as a senior vice president for worldwide operations. In March 1998 and then became the Executive Vice President for worldwide sales and operations.

Who is Tim Cook?

Tim Cook was born Timothy D. Cook in the small town of Robertsdale, Alabama, on November 1, 1960. The middle of three sons born to father Donald, a shipyard worker, and mother Geraldine, a homemaker, Cook attended Robertsdale High School and graduated second in his class in 1978.


Cook graduated from Auburn University in Alabama with a bachelor’s degree in industrial engineering in 1982. In 1988 he received a master’s in business administration from Duke University in Durham, North Carolina. He worked for the computer manufacturer International Business Machines Corporation (IBM). From 1982 to 1994, with his final position being a director of North American fulfillment.

He was subsequently chief operating officer of the reseller division at the computer retailer Intelligent Electronics, Inc. (1994–97), and vice president of corporate materials at the computer manufacturer Compaq Computer Corporation (1997).

Early Career

Fresh out of graduate school, Cook embarked on a career in the field of computer technology. He was hired by IBM, where he moved up the ranks to become the corporation’s North American fulfillment director, managing manufacturing and distribution functions for IBM’s Personal Computer Company in both North and Latin America.

Following a 12-year career at IBM, Cook in 1994 became a chief operating officer of the Reseller Division at Intelligent Electronics. After three years he joined the Compaq Computer Corporation as vice president of corporate materials, charged with procuring and managing product inventory. His time there was short-lived, however: After a six-month stint at Compaq, Cook left for a position at Apple.

Tim Cook Salary/Net worth

In 2017, Cook got a total of $12 million as his salary and bonus ($12,825,066 to be exact). $3,057,692 was his basic and $9,327,000 was non-equity incentives, which is essentially a cash bonus for top executives. He has an estimated net worth of is worth US$625 million.

Tim cook and apple

Apple was on the verge of collapse when founder Steve Jobs rejoined the company in 1997. Cook joined Apple shortly thereafter in 1998 as senior vice president of worldwide operations. The visionary Jobs and new products such as the iMac, the iPod, and the iPhone received much of the media attention during Apple’s turn around, but Cook’s successful streamlining of the company’s supply chain and operations were equally critical.

Cook moved the manufacture of Apple products away from its own factories to outside contractors. He characterized inventory as “fundamentally evil” and compared Apple to a dairy, in that products should be sold while they were fresh.

He reduced the time in which Apple’s inventory turned over from months to days. With its sought-after products and efficient supply chain, Apple was in the enviable position of setting prices high while keeping costs low.

becoming the C.E.O

In 2000 Cook became senior vice president of worldwide operations, sales, and support, and two years later he became executive vice president of worldwide operations and sales. He was interim CEO and chief of the Macintosh division in 2004.

While Jobs took a leave of absence for surgery to treat pancreatic cancer. After Jobs returned to Apple, Cook became a chief operating officer in 2005.

In January 2009 Jobs took a leave of absence through the end of June in order to recover his health. Then he announced that Cook would be interim CEO. Two months before Jobs’s death in October 2011, he resigned as CEO and was succeeded by Cook. Within months, Apple’s stock price nearly doubled, and sales remained strong.

However, the company’s public image was affected by stories of poor working conditions at Foxconn. The Chinese manufacturer that made many of Apple’s products.

During the early months of his tenure, when Apple introduced no all-new products, opinion was divided into the business and technology communities about whether the skilled manager Cook would prove as successful as the charismatic leader Jobs in continuing Apple’s tradition of innovation.

Cook, the brave

In October 2014, Cook confirmed in an opinion piece he wrote for Bloomberg Businessweek that he is gay. “While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now,” he wrote. “So let me be clear: I’m proud to be gay. I consider being gay among the greatest gifts God has given me.”

By the way, we have gathered the top 7 quotes by Tim Cook. I suggest you read them for your Entrepreneurship way.

Tim Cook started as an underworker of Steve Jobs. He pulled his self up and now he is in the position of his master. Surely he learned his lessons well. Are you learning your lessons well?