Habit Testing: Are You Successful in Marketing?

What is the purpose of the final article from this book? Now that we went through all of the steps from hook model, it’s time to learn how to use this model with the help of habit testing. Habit Testing Cycle Habit testing is in fact born from Eric Ries’s mindset in his best-selling book …

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User Investment: Make Your Users Coming Back

What is the purpose of the fifth article from this book? Now that you attracted your users attention with triggers. Encouraged them to take action and use your service/product and offered them variable rewards; what happens next? What is the long-term plan? The answer is in the hands of user investment! User Investment All the …

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Variable Rewards: How to Make Your Users Loyal

What is the purpose of the fourth part of this book? In this article, I’m going to discuss the rewards your product/service provides for your consumer. With variable rewards you’re never sure if you’ll end up empty handed or not. You don’t have control over getting a reward. The anticipation though increases the dopamine levels …

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Call to Action: It’s Time to Make a User From a Visitor

What is the purpose of the third part of this book? In this article, I’m going to discuss the factors that makes the user take action, after seeing the triggers to use your product/service called call to action. call to Action The first thing that we want as business owners is for our consumer to …

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Marketing Triggers: Introdusing a New Product ASAP

What is the purpose of the second part of this book? It might have occurred to you how companies like Telegram, Instagram or even Facebook miraculously get this much notice, users and of course profit in a really short amount of time. In fact, how can we introduce new products in a short time to …

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Hooked Model: How to Build Habit-Forming Products

What is the Purpose of the First Part of this book? In this article, I’m going to discuss the importance of the Hooked model and the part it plays in new products and businesses around us. An Interesting Statistics 79% of people who own a smart phone check their devices in the morning within the …

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